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This is where I share entirely un-random music, images, quotes and videos.

Sometimes I write semi-personal things meant to be semi-public.
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    adteachings: This problem is also seen in many ads, especially junior ones. It’s what creative directors mean when they describe an ad as too “see and say.” If you appear to be communicating something twice, your audience might feel insulted, as the inference is that you thought they weren’t bright enough to understand the message without having it repeated. Perfect explanation.

    adteachings:

    This problem is also seen in many ads, especially junior ones. It’s what creative directors mean when they describe an ad as too “see and say.” If you appear to be communicating something twice, your audience might feel insulted, as the inference is that you thought they weren’t bright enough to understand the message without having it repeated.

    Perfect explanation.



    Reblogged from AD TEACHINGS.

    February 08, 2012, 7:53am  Comments

    1. miraesaputa reblogged this from adteachings
    2. j-go reblogged this from adteachings and added:
      Perfect explanation.
    3. adteachings posted this